CBC to use UK based company to sell internationally

CBC plans to move it’s international sales out of house

The Canadian Broadcasting Corporation and Fireworks International, a division of ContentFilm, today announced an agreement by which Fireworks will acquire the international distribution rights and assets currently managed by CBC’s division responsible for international sales. full story in Broadcaster

The Broadcaster story doesn’t mention how many folks in the CBC ‘division’ are affected by the change.  Fireworks and ContentFilm are based in London UK with an office in Los Angeles. From their web site:

Fireworks International, a division of the UK’s ContentFilm plc, acquires and distributes an extensive slate of television programs, feature films and digital content throughout the world. Fireworks’ library of over 2000 hours of programming includes BLOOD TIES, twenty-two hours of mystery drama with a twist of the supernatural; HEAVY Worldwide’s newest comedy and animated series as well as library from the highly successful U.S. digital brand HEAVY.com; kids’ gothic horror comedy series YOUNG DRACULA from CBBC; comedy series THE JANE SHOW and U.S. mystery drama series WHISTLER; along with action/adventure series Gene Roddenberry’s ANDROMEDA, MUTANT X, and RELIC HUNTER; children’s programs BLACK HOLE HIGH, 100 DEEDS FOR EDDIE MCDOWD, CAITLIN’S WAY; plus over 200 U.S. network miniseries and TV movies of the week; and over 100 theatrical feature films, and specials including the 2006 and 2007 Annual U.S. PRIMETIME EMMY AWARDS shows.

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