Sometimes a news story just jumps out at you as being so obvious that it’s hard to believe someone’s actually doing a story about it.

Two today from CBC.CA.

First story. It’s only surprising it’s taken this long for someone to turn up evidence that big tobacco knew ages ago that cigs are bad for you…

Imperial Tobacco Canada destroyed up to 60 early studies that linked cigarettes to addiction and carcinogens, according to a review published Wednesday in the online Canadian Medical Association Journal. (full story here)

Perhaps not surprisingly, Imperial Tobacco makes no mention of this on their web site, but proudly proclaims this:

We’re an international tobacco company focused on creating value for our shareholders.

Imperial Tobacco products are available in over 160 countries worldwide. Our geographic diversity and versatile multi-product portfolio provides business resilience and a strong platform for future growth.

Future growth !  Shareholder value !

Well guess what ?  All the future growth and shareholder value is based on a product that will kill you.

My sister, a 2 pack a day smoker, died of lung cancer in her early 40’s.  I was with her when she died.

Not a lot of future growth there, fellas.

Second story.

It’s surprising someone gave university researchers a $150,000 car to do this study, proving that fast cars and testosterone are linked.

Well, duh.

Researchers at Concordia University’s John Molson School of Business in Montreal took 39 willing young men and let them take a cruise in a $150,000 Porsche 911 Carrera Cabriolet.

The men were then asked to drive a 16-year-old Toyota Camry. (full story here)

According to the lead researcher, “just put a guy in a Porsche, and his testosterone levels shoot up”.

Well, duh again.

But hang on here.

Every time I get in our Toyota Yaris, I most definitely have a little testosterone thing going on.  Fully loaded, the Yaris clocks in at under 20-grand and even used to get a gas-miser rebate from the feds.

Maybe the John Molson School of Business should come out here and do a little study on us West Coast Men.