A new study shows Europe has hit some major internet related milestones. The study was conducted by European Interactive Advertising Association. Highlights include:
- 169 million people now online across 10 European markets
- Internet use stretches ahead of TV amongst youth audience
- Uplift in online driven by rising use amongst silver surfers and digital women
- Internet users on average spending nearly 12 hours per week online and nearly a third (29%) spending upwards of 16 hours online
- Internet users access the internet 5.5 days per week
- Social networking sites now visited by 42% of internet users
- 8 out of 10 Europeans connect to the internet via a broadband connection