Internet surpasses TV for Young Europeans

A new study shows Europe has hit some major internet related milestones. The study was conducted by European Interactive Advertising Association. Highlights include:

  • 169 million people now online across 10 European markets
  • Internet use stretches ahead of TV amongst youth audience
  • Uplift in online driven by rising use amongst silver surfers and digital women
  • Internet users on average spending nearly 12 hours per week online and nearly a third (29%) spending upwards of 16 hours online
  • Internet users access the internet 5.5 days per week
  • Social networking sites now visited by 42% of internet users
  • 8 out of 10 Europeans connect to the internet via a broadband connection

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