At least according to an Australian researcher named Julian Cole…

“For many moderate to heavy users, checking their MySpace or Facebook account has become an automatic and compulsive behaviour, with some participants reporting they log on up to twenty times a day,” Mr Cole said.

He found that many openly admitted to their addiction and, in an ironic twist, contribute to online confession groups. Full story at Sydney Morning Herald

This got me wondering about young Julian’s research methods. He’s a recent university grad…

Mr Cole’s findings were based on an in-depth survey of 20 participants, chosen from a larger survey of 300 people.

Coincidentally, Julian Cole’s Facebook account shows 373 friends.

Feel free to poke him for me, won’t you ?