Time magazine was an early adopter, launching it’s much-discussed Pathfinder web project in the mid-nineties.  Lots has changed since those days, and Time has continued to evolve it’s online brand.  Via Online Media Daily…

Time magazine today is again reinventing itself online, this time by revamping its site to emphasize breaking news and blogs.The latest online iteration of Time–a work-in-progress since the company launched its Pathfinder site in 1994–also strives for a cleaner look to better showcase photography and afford more space for advertisers. Even Time‘s trademark red border has gained a bolder appearance online.