The legendary French Foreign Legion wouldn’t be top of my list of savvy online organizations, but there, my friend, is my big mistake…

via the International Herald Tribune

Online outreach has proved so effective that the legion is considering closing recruiting offices in smaller French cities, allowing it to experiment with new approaches – like its recruiting truck that trolls the touristy beaches of France, emblazoned with the Web address.

“We constantly evolve,” said Colonel Vincent Le Cour Grandmaison, chief of staff of the legion’s general headquarters. “The Internet has really opened the way for us to reach the globe.”