Technology – Where The Rubber Hits the Road


The work I do centres around communication and technology. I hear the word technology a lot in my day to day work. And mostly when I hear the word ‘technology’ I think computers, the internet, video cameras, cool new gadgets, that sort of thing.

When I put a new set of tires on my car this week, I was hit smack in the head by technology. Its not sexy, and doesn’t make the tech pages of your local paper, but tire technology means I now have a smoother, quieter ride – even though I thought we had already reached tire nirvana.

Interestingly, the tires I bought have a more aggressive tread than previous, yet the ride is remarkably smoother and quieter. My old set of mud/snow tires were from the same manufacturer, Michelin.

Since I’m only using my old Jeep Cherokee occasionally now that we’ve got a Yaris, I figured a more aggressive tread would be ideal for those winter trips to Cypress and other snowboard destinations. This week I bought a brand new model, the LTX A/T 2.

I wasn’t expecting a smoother quieter ride – in fact quite the opposite.

I bought them the Tireland on the North Shore, and the guys were pretty jazzed about installing them since they’re a brand new line. They even gave me a deal on the price, on top of Michelin’s 100-dollar cash back promotion (on until the end of December in case you’re looking – get a coupon on their web site).

Bargain aside (and I like a good bargain) I couldn’t believe the difference when I drove away. Jeeps the vintage of mine (91) aren’t known for their smooth ride, so anything helps. It’s impressive when technology improvements are that pronounced – now I can’t wait to get a little snow under them.

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