New Corporate Term – Blog Washing

I think I’ve just invented a new ever-so-web-2-dot-oh term.

It came to me after reading this story on Om Malik’s blog:

In the pre-blog world, when you left a company, they would escort you out of the building. Now they zap your blog. There are rumors that Motorola CTO Padmasree Warrior had resigned and was leaving the beleaguered mobile phone maker. Well, those rumors must be true. Suddenly all the entires on her popular blog have been zapped. And if you try and go there, you get redirected to a generic Motorola page.

I figure this is going to be a fairly common situation, and it needs a name. I think this is perfect:

blog washing

Works eh?