CBC Integrates Radio/TV and Online Management

According to InsidetheCBC.com

In a note to staff today, CBC president Robert Rabinovitch announced that the CBC Board of Directors has approved “the formal integration of CBC Radio and CBC Television, which is effective immediately. The integrated services, including CBC.ca, will be led by Richard Stursberg, Executive Vice-President, English Services.” Jennifer McGuire becomes the new Executive Director of CBC Radio

The full story is on CBC.Ca.

This fully explains the resignation of Radio Vice President Jane Chalmers earlier this month.

If you’ve ever seen a CBC management flow chart you’d agree this all makes perfect sense. The re-org means that the main media lines all roll up under one head. From the CBC.Ca story…

McGuire, CBC-TV programming head Kirstine Layfield and CBC News publisher John Cruickshank will all now report to Stursberg.

Expect a lot of dire predictions from the radio folks in particular.

In reality this is good news and should help make the decision making process less moribund.