Apple Makes Record Profits, Goes Crazy with Cardboard
October 25, 2007 · Print This Article
Its very unlike Apple. Their packaging is always super slick and impressive. Today, I got one of their new thin keyboards, ironically, shipped in a box 10 times its size.
The keyboard box itself seems to provide loads of protection for the keyboard.
When I opened up the big box, the keyboard was at the very bottom of the box, with packing piled on top.
We’re recycling the packing - it’s great kraft paper - and the box will go into the blue box tomorrow.
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