Apple Makes Record Profits, Goes Crazy with Cardboard

Its very unlike Apple. Their packaging is always super slick and impressive. Today, I got one of their new thin keyboards, ironically, shipped in a box 10 times its size.

The keyboard box itself seems to provide loads of protection for the keyboard.

When I opened up the big box, the keyboard was at the very bottom of the box, with packing piled on top.

We’re recycling the packing – it’s great kraft paper – and the box will go into the blue box tomorrow.

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