Spring Radio Ratings – CKNW rules

Here in Vancouver CKNW continues to dominate the market. Here’s the skinny from Broadcaster Magazine:

inquote CKNW held their lead, remaining #1 with a 14.7% share of hours tuned for A12+. 103.5QM-FM retained the #1 F25-54 spot with a 14.8% share (up from 15.5%). #1 for M25-54 goes to 96.9 JACK-FM which continues to grow with a 13.3% share (up from 12.8%) followed closely by Rock101 at 12.2%. The FOX stays on top with M18-34, delivering an impressive 19.5% share of hours tuned for that demo (up from 17.9%). Sadly, despite impressive ratings results, Corus recently had to cut 12 staff members, reportedly to improve the “bottom line”. outquote

To put some perspective on CKNW’s domination here, their 14.7 share of hours tuned is more than CBC Radio One and Two combined, and almost twice CBC Radio One’s hours tuned.

If you’re interested in seeing what’s going on in other markets, check out the full story in Broadcaster.
A12+ = adults 12 and up
F25-54 = females 25-54 years old
M25-54 = males 25-54
M18-34 = males 18-34

Leave a Reply

Your email address will not be published. Required fields are marked *